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Cheers is the ONLY publication dedicated to on-premise beverage decision-makers in restaurants, bars, and hotels. Each edition includes valuable information on trends, proprietary on-premise research, and best practices.  

Reach over 153,416 engaged audience

2024 Content Calendar

Winter


Ad Close: 10/29/2024 | Ad Material Due: 11/5/2024 | Deployment Date: 11/15/2024

  • Operator Profile
  • Modern Menus
  • Brandy/Cognac Update
  • Cannabis & CBD Update
  • Wine Reviews: Best of 2024
  • BONUS: WSWA Convention

2025 Content Calendar

New Products Guide


Ad Close: 1/6/2025 | Ad Material Due: 1/13/2025 | Deployment Date: 1/24/2025

  • 2024 Spirits, Wine & Beer
  • New Packaging / Designs
  • Best Ad & Promo Campaigns
  • Data Driven: First-Year Sales

Spring


Ad Close: 2/3/2025 | Ad Material Due: 2/10/2025 | Deployment Date: 2/20/2025

  • Operator Profile
  • Business Feature: Garnishes
  • Category Trends
  • Social Media Best Practices
  • Wine Reviews: Old World

Summer


Ad Close: 4/1/2025 | Ad Material Due: 4/8/2025 | Deployment Date: 4/18/2025

  • Operator Profile
  • Business Feature: Selling Wines by the Glass
  • Growth Brands Wine, Spirits and RTDs
  • E-Commerce
  • Wine Reviews: Under $30

Technology Guide


Ad Close: 6/30/2025 | Ad Material Due: 7/8/2025 | Deployment Date: 7/18/2025

  • Innovation Update
  • Tech Buyer’s Guide Listings
  • Data Driven: POS Systems

Fall


Ad Close: 8/25/2025 | Ad Material Due: 9/2/2025 | Deployment Date: 9/12/2025

  • Operator Profile
  • Business Feature: Menu Design
  • Growth Brands Beer
  • Growth Brands HOF & SOTY
  • Regulatory Update
  • Wine Reviews: American Wine
  • BONUS: NBWA Convention

Industry Inclusion Supplement


Ad Close: 9/30/2025 | Ad Material Due: 10/7/2025 | Deployment Date: 10/17/2025

  • Women in Beverage
  • BIPOC / Latino Brands

Winter


Ad Close: 10/28/2025 | Ad Material Due: 11/4/2025 | Deployment Date: 11/14/2025

  • Cheers BevX Awards
  • Business Feature: Glassware
  • Category Trends
  • Staff Hiring & Training
  • Wine Reviews: Best of 2024
  • BONUS: WSWA Convention

40 Under 40


Ad Close: 11/24/2025 | Ad Material Due: 12/2/2025 | Deployment Date: 12/12/2025

  • Next Generation Profiles
  • Industry Programs for Young Professionals

Helping beverage professionals succeed for more than 100 years!

Ads Sizes & Specs

Display Ads (starting at $1,500)

Ad ZoneAd Size
2 Page Spread (includes .125″ bleed)16.25 x 11″ (16 x 10.75 trim)
Full Bleed (includes .125″ bleed)8.25 x 11″ (8 x 10.75 trim)
2/3 Page4.5 x 10″
1/2 Page Vertical3.375 x 10″
1/2 Page Horizontal7 x 4.875″
1/3 Page Vertical2.25 x 10″
1/3 Page Horizontal7 x 3″
1/6 Page Marketplace2.166 x 4.5″
Size in Inches | Resolution 266dpi minimum | Colors must be CMYK

Digital Edition Announcement Email*

Ad ZoneAd Size
Sponsorship700×300
Size in pixels | Resolution 72dpi
*Must accompany an ad in the host magazine to qualify
magazine page specs

FINAL BOOK TRIM SIZE: 8″ x 10.75″
BLEED: Allow .125” for bleed to be trimmed off all sides
Full page and spreads ONLY.
CROP MARKS: Please submit artwork WITHOUT crop marks.

Digital Material Submissions and Inquires:

Please upload ad materials directly into your account.

  • Acceptable formats for static ads: .jpg, .png, .gif
  • Acceptable formats for Videos: High definition .mov or .mp4 formats

Standard Web Ads

Leaderboard728 x 90 (desktop view), 320 x 50 (mobile view)
Medium Rectangle300 x 250
(w x h in pixels)

High Impact Ads

Top Persistant Bar970 x 250
Persistent Bar970 x 250
Footer -Slide Up970 x 250
In-feed video560 Max width
Header Pop-up970 x 250
Slider bottom700 x 300
Modal -Middle site700 x 300
Billboard Slide-in1920 x 225
(w x h in pixels)

Dynamic Content Ads

Advertorial Brief
300 x 600 pixels with top image at 300 x 250 pixels
Up to 5 headlines and summaries for scroller.
Content Catalog300 x 600 pixels, 5 images
3D Multipanel Cube300 x 250 pixels for each side of 3D cube
Content Scroller300 x 50 pixels for collapsed accordion
300 x 250 for expanded accordion
(w x h in pixels)

Interactive Premium Digital Ads

Floater300 x 250 pixels plus animated “floater”
Any desired animated ‘floaters” must have a
transparent background (.png format)
Super BillboardExpanded
1920 x 480 pixels on desktop
1024 x 576 pixels on mobile and tablet
Collapsed
1920 x 150 pixels on desktop
1025 x 150 pixels on mobile and tablet
Full Page Video Takeover1920 x 1080 pixels for desktop
1080 x 1920 for mobile and tablet
Wallpaper Takeover1920 x 1080 pixels for desktop
1080 x 1920 for mobile and tablet
Banner Ad with Page FlipBanner
970 x 90 pixels for browser
728 x 90 for tablet
320 x 50 pixels for mobile
Page Flip
600 x 700 for individual pages
1200 x 700 for spread (2 pages)
(w x h in pixels)

E-News Banners

Sponsor Banner700 x 300
Leaderboard728 x 90
(w x h in pixels)

Custom Email Campaign Specifications

  • Email campaign materials should be submitted in finished HTML format.

HTML format:

  • The HTML file must be submitted as an attachment with an .html extension.
  • The styles within the HTML must be applied as basic HTML inline styles.
  • Internal CSS style sheets are not universally rendered by email providers.
  • Our mailer system does not allow for use of CSS styles.
  • Any images not being hosted externally must be provided separately. Please note we do not accept zipped files.

The following must be supplied before the basic HTML design can begin:

  • Header banner – approximately 600w x 200h pixels in .gif or .jpg web format.
  • Body of text – must be supplied in a selectable format.
  • Additional images – 2-3 small images may be supplied in .gif or .jpg web format to be included.

For multiple sends of a single email campaign, the following must be provided:

  • A few slight revisions to the body copy to avoid being labeled as spam.
  • An updated subject line for each email send.

Here is a list of best practices to consider when preparing an eblast campaign:

  • Utilize a strong call to action within the subject line to entice a subscriber to open the email.
  • Place significant text within the top 400 pixels of the layout and ensure that it is compelling enough to stand alone without the images.
  • Tailor the message specifically to your audience.
  • Limit the amount of imagery being used in the design.
  • A 75% text to 25% image ratio is highly recommended.
  • Many e-mail providers do not allow automatic image downloads.
  • Lower image ratios help HTML emails avoid spam filters.

Helping beverage professionals succeed for more than 100 years!