SPONSORED CONTENT
Create deeper connections with customers and prospects through content marketing programs like Native Advertising campaigns also known as Sponsored Content. Native Advertising offer a promotional outlet to position your company as a thought leader by repurposing your content marketing assets for a new and relevant audience.
- 70% of consumers said they would rather learn about a product or service through content rather than traditional advertising.
- Spend on native advertising is expected to quadruple this year.
- More than 50% of consumers who click on native advertising do so with the intention of purchasing, compared to 34% of those who click on banner ads.
With a Native Advertising program, you can:
- Promote your sponsored content adjacent to our editorial content
- Showcase brand expertise to establish your company as a thought leader
- Direct qualified audience from Audience360 to your website for a deeper dive into your educational information
- Accelerate conversion of prospects to customers
The Native Advertising program includes two options:
Native Article Topic Page
- Dedicated topic page driving traffic to 3 or 4 high-value articles on your website
- Host all articles or supplement headlines with our trusted content that aligns with your topic
- Article headline and first few sentences with links to full articles on your website – great for Search Engine Optimization
- Weekly updates with new educational content or rotate highly read articles
- Editorial mention in appropriate enewsletter
- Editorial mention in appropriate enewsletter
Native Article Page
- Your single article lives on our website with your company byline
- Develop or repackage article into editorial style
- Can include an embedded YouTube video or SlideShare