

Published 4 times annually, StateWays reaches control state decision-makers who account for more than $20 billion in wine and spirits. StateWays readers include commissioners, administrators, buyers, merchandisers, and retail operators in a distribution system that accounts for nearly 22% of the U.S. distilled spirits sales and 20% of U.S. wine sales.
Reach over 95,687 engaged audience
2025 Content Calendar
New Products Guide
Ad Close: 1/6/2025 | Ad Material Due: 1/13/2025 | Deployment Date: 1/24/2025
- 2024 Spirits, Wine & Beer
- New Packaging / Designs
- Best Ad & Promo Campaigns
- Data Driven: First-Year Sales
Spring
Ad Close: 2/10/2025 | Ad Material Due: 2/18/2025 | Deployment Date: 2/28/2025
- Control State Agency Profile
- Tequila Update
- Gin Update
- RTDs Update
- Wine Reviews: Old World
- BONUS: NABCA Legal Symposium
Summer
Ad Close: 4/8/2025 | Ad Material Due: 4/15/2025 | Deployment Date: 4/25/2025
- NABCA Incoming Chair Profile: Montana
- NABCA Advisory Committee
- Growth Brands Wine, Spirits and RTDs
- E-Commerce
- Wine Reviews: Under $30
- BONUS: NABCA Annual Convention, BARC
Technology Guide
Ad Close: 6/30/2025 | Ad Material Due: 7/8/2025 | Deployment Date: 7/18/2025
- Innovation Update
- Tech Buyer’s Guide Listings
- Data Driven: POS Systems
Fall
Ad Close: 9/2/2025 | Ad Material Due: 9/9/2025 | Deployment Date: 9/19/2025
- Control State Best Practices Awards
- NABCA Conference Coverage
- Growth Brands HOF & SOTY
- Wine Reviews: American Wine
- BONUS: NABCA Administrators Conference
Industry Inclusion Supplement
Ad Close: 9/30/2025 | Ad Material Due: 10/7/2025 | Deployment Date: 10/17/2025
- Women in Beverage
- BIPOC / Latino Brands
Winter
Ad Close: 11/4/2025 | Ad Material Due: 11/11/2025 | Deployment Date: 11/21/2025
- Control State Agency Profile
- Staff Hiring & Training
- Category Trends
- Wine Reviews: Best of 2024
40 Under 40
Ad Close: 11/24/2025 | Ad Material Due: 12/2/2025 | Deployment Date: 12/12/2025
- Next Generation Profiles
- Industry Programs for Young Professionals
Helping beverage professionals succeed for more than 100 years!
Ads Sizes & Specs
Display Ads (starting at $1,500)
Ad Zone | Ad Size |
---|---|
2 Page Spread (includes .125″ bleed) | 16.25 x 11″ (16 x 10.75 trim) |
Full Bleed (includes .125″ bleed) | 8.25 x 11″ (8 x 10.75 trim) |
2/3 Page | 4.5 x 10″ |
1/2 Page Vertical | 3.375 x 10″ |
1/2 Page Horizontal | 7 x 4.875″ |
1/3 Page Vertical | 2.25 x 10″ |
1/3 Page Horizontal | 7 x 3″ |
1/6 Page Marketplace | 2.166 x 4.5″ |
Digital Edition Announcement Email*
Ad Zone | Ad Size |
---|---|
Sponsorship | 700×300 |
*Must accompany an ad in the host magazine to qualify

FINAL BOOK TRIM SIZE: 8″ x 10.75″
BLEED: Allow .125” for bleed to be trimmed off all sides
Full page and spreads ONLY.
CROP MARKS: Please submit artwork WITHOUT crop marks.
Digital Material Submissions and Inquires:
Please upload ad materials directly into your account.
- Acceptable formats for static ads: .jpg, .png, .gif
- Acceptable formats for Videos: High definition .mov or .mp4 formats
Standard Web Ads
Leaderboard | 728 x 90 (desktop view), 320 x 50 (mobile view) |
Medium Rectangle | 300 x 250 |
High Impact Ads
Top Persistant Bar | 970 x 250 |
Persistent Bar | 970 x 250 |
Footer -Slide Up | 970 x 250 |
In-feed video | 560 Max width |
Header Pop-up | 970 x 250 |
Slider bottom | 700 x 300 |
Modal -Middle site | 700 x 300 |
Billboard Slide-in | 1920 x 225 |

Dynamic Content Ads
Advertorial Brief | 300 x 600 pixels with top image at 300 x 250 pixels Up to 5 headlines and summaries for scroller. |
Content Catalog | 300 x 600 pixels, 5 images |
3D Multipanel Cube | 300 x 250 pixels for each side of 3D cube |
Content Scroller | 300 x 50 pixels for collapsed accordion 300 x 250 for expanded accordion |
Interactive Premium Digital Ads
Floater | 300 x 250 pixels plus animated “floater” Any desired animated ‘floaters” must have a transparent background (.png format) |
Super Billboard | Expanded 1920 x 480 pixels on desktop 1024 x 576 pixels on mobile and tablet Collapsed 1920 x 150 pixels on desktop 1025 x 150 pixels on mobile and tablet |
Full Page Video Takeover | 1920 x 1080 pixels for desktop 1080 x 1920 for mobile and tablet |
Wallpaper Takeover | 1920 x 1080 pixels for desktop 1080 x 1920 for mobile and tablet |
Banner Ad with Page Flip | Banner 970 x 90 pixels for browser 728 x 90 for tablet 320 x 50 pixels for mobile Page Flip 600 x 700 for individual pages 1200 x 700 for spread (2 pages) |
E-News Banners
Sponsor Banner | 700 x 300 |
Leaderboard | 728 x 90 |

Custom Email Campaign Specifications
- Email campaign materials should be submitted in finished HTML format.
HTML format:
- The HTML file must be submitted as an attachment with an .html extension.
- The styles within the HTML must be applied as basic HTML inline styles.
- Internal CSS style sheets are not universally rendered by email providers.
- Our mailer system does not allow for use of CSS styles.
- Any images not being hosted externally must be provided separately. Please note we do not accept zipped files.
The following must be supplied before the basic HTML design can begin:
- Header banner – approximately 600w x 200h pixels in .gif or .jpg web format.
- Body of text – must be supplied in a selectable format.
- Additional images – 2-3 small images may be supplied in .gif or .jpg web format to be included.
For multiple sends of a single email campaign, the following must be provided:
- A few slight revisions to the body copy to avoid being labeled as spam.
- An updated subject line for each email send.
Here is a list of best practices to consider when preparing an eblast campaign:
- Utilize a strong call to action within the subject line to entice a subscriber to open the email.
- Place significant text within the top 400 pixels of the layout and ensure that it is compelling enough to stand alone without the images.
- Tailor the message specifically to your audience.
- Limit the amount of imagery being used in the design.
- A 75% text to 25% image ratio is highly recommended.
- Many e-mail providers do not allow automatic image downloads.
- Lower image ratios help HTML emails avoid spam filters.