Custom Email Campaign Specifications

• Email campaign materials should be submitted in finished HTML format.

HTML format:

• The HTML file must be submitted as an attachment with an .html extension.
• The styles within the HTML must be applied as basic HTML inline styles.
• Internal CSS style sheets are not universally rendered by email providers.
• Our mailer system does not allow for use of CSS styles.
• Any images not being hosted externally must be provided separately. Please note we do not accept zipped files.

The following must be supplied before the basic HTML design can begin:

• Header banner – approximately 600w x 200h pixels in .gif or .jpg web format.
• Body of text – must be supplied in a selectable format.
• Additional images – 2-3 small images may be supplied in .gif or .jpg web format to be included.

For multiple sends of a single email campaign, the following must be provided:

• A few slight revisions to the body copy to avoid being labeled as spam.
• An updated subject line for each email send.

Here is a list of best practices to consider when preparing an eblast campaign:

• Utilize a strong call to action within the subject line to entice a subscriber to open the email.
• Place significant text within the top 400 pixels of the layout and ensure that it is compelling enough to stand alone without the images.
• Tailor the message specifically to your audience.
• Limit the amount of imagery being used in the design.
• A 75% text to 25% image ratio is highly recommended.
• Many e-mail providers do not allow automatic image downloads.
• Lower image ratios help HTML emails avoid spam filters.